Holli Beckman

Holli Beckman serves as Executive Director of Marketing for Coastal Ridge, where she leads property marketing strategy focused on driving occupancy, improving efficiency, and supporting portfolio performance across multifamily assets. She will also lead our corporate marketing strategies for the company, including leasing strategic projects and initiatives to support the company’s long-term growth. She brings more than 20 years of experience in the multifamily industry, with a strong emphasis on data-informed strategy and operational alignment. 

Prior to joining Coastal Ridge, Ms. Beckman spent 15 years at WC Smith, most recently as Chief Marketing Officer, where she built and led the company’s marketing function and partnered closely with property management and leasing teams to reduce customer acquisition costs and accelerate lease-ups. 

Ms. Beckman resides in Columbus, Ohio, with her family.